I worked on this spot at Rabbit Content, the goal of the project was to highlight the downside of workplace bullying. Working on the design of the piece I was directed to find characters and looks that would keep the viewer interested and engaged. With the animation our goal was to mesh the limited 2D characters with the 3D environments and cameras. Overall it was a project that challenged the team to create a visually pleasing and emotive final product with strong designs and lean sharp animation.
This is my original design for the globe, the final 3D is by Chris Clien with compositing by Danny Koenig.